I'm Tom, a product designer making great digital prodiucts.

Right now I’m at Noda, leading the design of AI agents and data tools.

Before that, I spent time at the BBC, launching new iPlayer features and bringing BBC Sounds to TV. Previously I worked at agencies creating compelling experiences for household names.

SELECTED WORK

Noda Assistant

An AI co-worker that replaces dashboard digging with a conversation.

Role - Product Design Lead

Platform - Web

  • User Research
  • AI Principles
  • Conversational UX
  • Prototyping
  • Figma
  • Lovable
  • Claude Code
Case study
noda-assistant-life

Noda Command Center

A new homepage that turns scattered insights into a prioritised worklist.

Role - Product Design Lead

Platform - Web

  • User Research
  • Scoping
  • UI/UX
  • Prototyping
  • Figma
  • Lovable
  • Claude Code
Case study
command-center

Infogrid

Evolving an MVP into an energy product that Energy Managers love.

Role - Product Design Lead

Platform - Web

  • Discovery
  • User Research
  • UI/UX
  • Prototyping
  • Design Systems
  • Figma
  • Protopie
Case Study
city

BBC Sounds

Bringing the BBC’s flagship audio product to the big screen.

Role - Lead UX Designer

Platform - Connected TV

  • Discovery
  • User Research
  • Prototyping
  • UI/UX
  • Accessibility
Case Study
sounds-hero-2

BBC iPlayer

Removing friction between viewers and the shows they want to watch.

Role - Lead UX Designer

Platform - TV, Web, iOS, Android

  • Discovery
  • User Research
  • Information Architecture
  • UI/UX
  • Accessibility
Case Study
search-1

BBC Ideas

Launching a Webby Award-winning home for short-form videos for curious minds.

Role - Lead UX Designer

Platform - Web

  • User Research
  • UI/UX
  • Agency Management
  • Accessibility
Case Study
episode-scaled-1

What happens when I play with AI.

Generative art, music toys, games and useful little apps, created with AI as a partner.