I'm Tom, a design lead building products people act on.

Right now I'm at Noda, where my research gave the company the green light to go AI-first and I led the design of its AI agents. The platform won the Digie Award at Realcomm 2026.

Before that, I led search and navigation UX for BBC iPlayer, launched BBC Sounds on TV and BBC Ideas, which won a Webby.


SELECTED WORK

Guiding Noda’s shift to AI, and getting customers to act on far more of its recommendations

Goal - Increase ROI

  • User Research
  • Product Strategy
  • AI Principles
  • Design Sprints
  • Prototyping
  • Lovable
  • Claude Code
Case Study
noda-assistant-life

How Noda’s new home page helped customers complete many more projects

Goal - Increase ROI

  • User Research
  • Scoping
  • UI/UX
  • Prototyping
  • Figma
  • Lovable
  • Claude Code
Case Study
command-center

Designing the Infogrid energy product that saved £35k a building

Goal - Grow revenue

  • Discovery
  • User Research
  • UI/UX
  • Prototyping
  • Design Systems
  • Figma
  • Protopie
Case Study
city

Rethinking BBC iPlayer's navigation, lifting key category visits by 13%

Goal - Improve content discovery

  • Discovery
  • User Research
  • Information Architecture
  • UI/UX
  • Accessibility
Case Study
category-ipad

Leading UX on BBC Ideas: the one-year experiment that doubled its engagement target and grew to 150M plays

Goal - Increase engagement

  • User Research
  • UI/UX
  • Agency Management
  • Accessibility
Case Study
episode-scaled-1

From dated template to premium experience: leading UX on BBC Sounds’ first TV app

Goal - Grow audience

  • Discovery
  • User Research
  • Prototyping
  • UI/UX
  • Accessibility
Case Study
sounds-hero-2

The AI Lab

Generative art, music toys, games and useful little apps, created with AI as a partner.

Spin Art Gener808 Music Achroma Endless STRK-30k Music Capelin Toy Spiro Art Clavius Endless Celeste App Swing Art
Visit hunterkilleen.com ↗